Refer a patient. Or partner on a population.

Phia closes the perinatal care gap between OB visits — built to support the plans that pay for maternal outcomes and the practices that deliver them. Operating today, supervised by licensed clinicians, contracted under existing Pennsylvania frameworks.

Refer a patient

Phia

Payors & Providers

EPDS, PHQ-9, GAD-7, and SDOH resources. Free for every OB practice.

Phia

Payors & Providers

Refer a patient. Or partner on a population.

Phia is a virtual perinatal medical group that closes the care gap between OB visits. We support the practices delivering maternal care and the plans accountable for maternal outcomes across Pennsylvania.

Refer a patient

Continuity, when it matters most.

The postpartum window is where many preventable risks surface, but most practices do not have a structured way to monitor, triage, and follow up between visits.

Phia operates as the responsible care layer across pregnancy and postpartum, helping patients navigate recovery, behavioral health, lactation, symptoms, referrals, and social needs without leaving the OB practice to manage it alone.

Who we work with

Phia is a contracted clinical entity, built to serve the organizations accountable for perinatal outcomes in Pennsylvania.

Mother holding her sleeping newborn close in a calm, warm moment.

Female scientist wearing a white coat and gloves examines a sample slide in a modern laboratory setting.

Close-up abstract image of translucent gel or oil bubbles suspended in liquid, creating a scientific and artistic texture.

Two people holding hands in a supportive care moment.

Medicaid health plans

Built to support perinatal HEDIS performance — postpartum visit completion, perinatal depression screening, and follow-up after positive screens. HRSN closed-loop documentation supports CMS reporting requirements and NCQA delegation oversight. Contracting framework spans existing Medicaid codes, care coordination, and PMPM or shared-savings arrangements.

OB practices

Phia is a referral destination, not an EHR integration. We extend your panel with continuous monitoring and specialty care between visits while you remain the medical home for prenatal, delivery, and postpartum visits.

Federally Qualified Health Centers

Phia extends FQHC perinatal capacity into the time between visits — continuous monitoring, behavioral health, and postpartum care delivered virtually.

PARTNER WITH PHIA

Request a clinical brief from our team

Request a demo

Five stages. One responsible party. Phia operates as a perinatal medical group across the full perinatal year — supervised by licensed clinicians at every consequential decision.

IDENTIFICATION

Patients enter Phia through one of two paths — a referral from a partnered OB practice, or attribution from a contracting health plan based on member eligibility data. Phia engages every identified patient within a defined window of intake.

How patients are identified

OB practice referrals via secure form on phia.health

Health plan attribution via secure file transfer

Patient outreach initiated within the same window

Engagement reporting back to the source

IDENTIFICATION

How patients are identified

OB practice referrals via secure form on phia.health

Health plan attribution via secure file transfer

Patient outreach initiated within the same window

Engagement reporting back to the source

STRATIFICATION

Phia's risk stratification agent evaluates each patient continuously against published clinical guidelines. Every new signal — vitals, screenings, symptom reports, missed visits, messages — re-evaluates risk. Material changes route to a licensed Phia clinician for review and action.

How risk is evaluated

Grounded in ACOG clinical guidelines and validated screening instruments

Two-layer alert architecture: active risk state plus complete event log

Continuous re-stratification on every new signal

Every alert traces back to a validated clinical rule with full provenance

STRATIFICATION

How risk is evaluated

Grounded in ACOG clinical guidelines and validated screening instruments

Two-layer alert architecture: active risk state plus complete event log

Continuous re-stratification on every new signal

Every alert traces back to a validated clinical rule with full provenance

COORDINATION

The OB Care Coordinator agent reasons over each patient's full clinical context daily and on event triggers, then dispatches the appropriate touchpoint from a Medicaid-standard catalog. Phia's care coordinators own escalations and any decision outside the agent's authorized scope.

How coordination operates

Adaptive cadence per patient and clinical stage

Touchpoint catalog includes SDOH resource matching across 500+ verified Pennsylvania resources

Out-of-scope decisions route to a Phia care coordinator

Documented kill switches for safety-critical scenarios

COORDINATION

How coordination operates

Adaptive cadence per patient and clinical stage

Touchpoint catalog includes SDOH resource matching across 500+ verified Pennsylvania resources

Out-of-scope decisions route to a Phia care coordinator

Documented kill switches for safety-critical scenarios

INTERVENTION

When a patient needs clinical care, Phia's licensed clinicians deliver it directly. Behavioral health, lactation, nutrition, rehabilitation, and post-discharge specialty care — all under one care coordination model, all delivered by Pennsylvania-credentialed professionals.

Clinical scope and credentials

Behavioral health — licensed therapists, psychiatrists, NPs

Lactation — IBCLC consultation

Care coordination — RN-led

Post-discharge specialty care — continuity through the 12-month postpartum window

INTERVENTION

Clinical scope and credentials

Behavioral health — licensed therapists, psychiatrists, NPs

Lactation — IBCLC consultation

Care coordination — RN-led

Post-discharge specialty care — continuity through the 12-month postpartum window

DOCUMENTATION

Every clinical interaction generates structured documentation that flows back to the referring OB practice and forward to the contracting health plan. Findings, screenings, escalations, and resolutions are captured with full clinical provenance.

What partners receive

Real-time alerts to OB practices on threshold events

Weekly digest of patient engagement and screening status

HEDIS measure mapping (PPC, PND, POD-E) for plan reporting

Reporting cadence and format adapted to each partner's needs

DOCUMENTATION

What partners receive

Real-time alerts to OB practices on threshold events

Weekly digest of patient engagement and screening status

HEDIS measure mapping (PPC, PND, POD-E) for plan reporting

Reporting cadence and format adapted to each partner's needs

CLINICAL AI · CLINICIAN-SUPERVISED

The AI agents that power Phia

Phia operates on internal clinical tooling we built from the ground up for perinatal care between visits. Risk Stratification is our backbone. The OB Care Coordinator is the newest member of our clinical team. Every decision logged, traceable, and payer-auditable.

Risk Agent

Monitors every patient, around the clock

Live

I've been crying most nights and I can't sleep, even when the baby sleeps.

Maya · 11:42 PM

Risk score0.31 · steady

Message received11:42 PM

Postpartum depression signals detected11:42 PM

Risk crossed alert threshold11:42 PM

On-call clinician paged11:43 PM

Reviewed by L. Osei, CNM — the agent never acts alone11:51 PM

OB Coordinator Agent

Morning rounds for every patient, every day

Runs daily · 6:00 AM

ReviewSafetyOptionsDecideSend

Waiting for morning. Every patient gets reviewed — whether or not she reached out.

Queued · sends after 9:00 AM

Good morning, Maya. Last night sounded heavy. Would you take two minutes to check in with me about how you've been feeling this week?

Delivered 9:02 AM · held until after quiet hours

Phia's licensed clinicians are the provider of record for every action

PARTNER WITH PHIA

Request a clinical brief from our team

Request a demo

Mother lying with her newborn baby in soft warm light

PHIA EXPERIENCES

Trusted by the families and

clinicians who know care best

Trusted by the families and

clinicians who know care best

Trusted by the families and

clinicians who know care best

Hear from the mothers, providers, and health plans choosing Phia to transform postpartum care.

Partner with us

“
“Phia caught my postpartum anxiety before I even had words for it. My care team checked in within hours, not weeks. I never felt like I was recovering alone.”
Maya R.,
Phia member, first-time mom
“
“The guesswork is gone. Our patients leave the hospital with a plan, a team, and someone watching over them at home. That used to be impossible to promise.”
Dr. Elena Torres,
OB-GYN, partner practice
“
“We had amazing emotional support after a difficult delivery. Phia was the difference between coping and actually recovering.”
Han,
Phia member
“
“Phia lets us control claims costs while giving members access to specialists they wouldn’t otherwise have coverage for through the plan.”
Agata Kowalski,
Head of Partnerships, regional health plan
“
“As head of benefits, I couldn’t have predicted how much our teams would come to rely on Phia — from second opinions to newborn care 101.”
Debbie W.,
Director of Benefits

“
“Phia caught my postpartum anxiety before I even had words for it. My care team checked in within hours, not weeks. I never felt like I was recovering alone.”
Maya R.,
Phia member, first-time mom
“
“The guesswork is gone. Our patients leave the hospital with a plan, a team, and someone watching over them at home. That used to be impossible to promise.”
Dr. Elena Torres,
OB-GYN, partner practice
“
“We had amazing emotional support after a difficult delivery. Phia was the difference between coping and actually recovering.”
Han,
Phia member
“
“Phia lets us control claims costs while giving members access to specialists they wouldn’t otherwise have coverage for through the plan.”
Agata Kowalski,
Head of Partnerships, regional health plan
“
“As head of benefits, I couldn’t have predicted how much our teams would come to rely on Phia — from second opinions to newborn care 101.”
Debbie W.,
Director of Benefits

Who we serve

One care team, three ways in.

Support for providers, measurable results for health plans, and care for patients — from one licensed perinatal group.

For Providers

Refer patients and extend your care team without adding headcount.

For Providers

Refer patients and extend your care team without adding headcount.

For Health Plans

Close gaps in maternal care and see outcomes you can measure.

For Health Plans

Close gaps in maternal care and see outcomes you can measure.

For Patients

Personal support at every step, from pregnancy through postpartum.

For Patients

Personal support at every step, from pregnancy through postpartum.

Let's talk about your members.

A 30-minute capabilities briefing walks through the care model, how a partnership operates in practice, and a population-specific impact estimate built on your gap data.

Request a call