Phia

Virtual medical practice

We close the gap between visits.

Phia is a licensed perinatal medical group that works alongside OB practices and Medicaid plans. Over 80% of pregnancy-related deaths are preventable, and most occur not in the exam room but in the months after — when patients fall out of contact with care. Phia delivers behavioral health screening, wraparound specialty care, and structured outcomes documentation across that window, closing the gap between visits.

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Become a patient

Phia Care Agent

It sounds like the last few nights have been heavy. Many new moms feel this way — want to talk through what you're noticing?

WHOLE-YEAR CARE

Complications surface between visits. We catch them there.

Between every OB visit, Phia's AI agents monitor each patient's full clinical context — screenings, symptom reports, vitals, missed visits — flag material changes for clinician review, and dispatch the right care at the right time from a standardized clinical catalog. The agents are infrastructure. The care is delivered by Pennsylvania-licensed therapists, dietitians, lactation consultants, and nurses, in network with major Medicaid and Commercial plans.

Prenatal Support

Symptom & vitals check-ins

Prenatal Support

Symptom & vitals check-ins

Continuous monitoring between visits. Phia reviews every new signal — vitals, screenings, and symptom reports — routing anything material to a licensed clinician.

Postpartum Recovery

Follow-up through the full year

Postpartum Recovery

Follow-up through the full year

The postpartum window is where preventable risks surface. Phia stays with patients through recovery — structured monitoring, triage, and follow-up across the full postpartum year.

Mental Health

Screening & same-week follow-up

Mental Health

Screening & same-week follow-up

Perinatal depression and anxiety screening with same-week follow-up after any positive screen, delivered by credentialed behavioral health clinicians.

Lactation & Feeding

One-on-one specialty support

Lactation & Feeding

One-on-one specialty support

One-on-one lactation and feeding support from credentialed clinicians — delivered virtually between visits, alongside nutrition and post-discharge support.

Every plan includes direct access — no referrals, no gatekeeping

24/7 Virtual Care

Included, day one

24/7 Virtual Care

Included, day one

Round-the-clock access to licensed clinicians for urgent questions, symptoms, and reassurance — no appointment needed.

Your Care Coordinator

One person, start to finish

Your Care Coordinator

One person, start to finish

A dedicated coordinator who knows your history, schedules your care, closes gaps, and connects you to the right specialist before problems compound.

Early Detection

AI-assisted, clinician-reviewed

Early Detection

AI-assisted, clinician-reviewed

Phia's systems watch your screenings, symptoms, and visit history around the clock — flagging changes to your care team so nothing gets missed.

CLINICAL AI · CLINICIAN-SUPERVISED

The AI agents that power Phia

Phia operates on internal clinical tooling we built from the ground up for perinatal care between visits. Risk Stratification is our backbone. The OB Care Coordinator is the newest member of our clinical team. Every decision logged, traceable, and payer-auditable.

Risk Agent

Monitors every patient, around the clock

Live

I've been crying most nights and I can't sleep, even when the baby sleeps.

Maya · 11:42 PM

Risk score0.31 · steady

Message received11:42 PM

Postpartum depression signals detected11:42 PM

Risk crossed alert threshold11:42 PM

On-call clinician paged11:43 PM

Reviewed by L. Osei, CNM — the agent never acts alone11:51 PM

OB Coordinator Agent

Morning rounds for every patient, every day

Runs daily · 6:00 AM

ReviewSafetyOptionsDecideSend

Waiting for morning. Every patient gets reviewed — whether or not she reached out.

Queued · sends after 9:00 AM

Good morning, Maya. Last night sounded heavy. Would you take two minutes to check in with me about how you've been feeling this week?

Delivered 9:02 AM · held until after quiet hours

Phia's licensed clinicians are the provider of record for every action

THE PHIA MODEL

Phia’s agents identify what each patient needs. Our licensed clinical team delivers it

How continuum.ai scaled scientific models across global labs.

See clinical scope

Who we work with

Phia is a contracted clinical entity, built to serve the organizations accountable for perinatal outcomes in Pennsylvania.

Medicaid health plans

OB practices

Federally Qualified Health Centers

01 — FOR HEALTH PLANS

We move your HEDIS numbers

Built to support perinatal HEDIS performance — postpartum visit completion, perinatal depression screening, and follow-up after positive screens. HRSN closed-loop documentation supports CMS reporting requirements and NCQA delegation oversight. Contracting spans existing Medicaid codes, care coordination, and PMPM or shared-savings arrangements.

02 — FOR PROVIDERS

We extend your panel. We don't replace it

Phia is a referral destination, not an EHR integration. We extend your panel with continuous monitoring and specialty care between visits, while you remain the medical home for prenatal, delivery, and postpartum care.

03 — FOR COMMUNITY HEALTH

We add perinatal capacity to your clinic

Phia extends FQHC perinatal capacity into the time between visits — continuous monitoring, behavioral health, and postpartum care delivered virtually for the patients you already serve.

PARTNER WITH PHIA

Request a clinical brief from our team

Request a demo

Mother lying with her newborn baby in soft warm light

PHIA EXPERIENCES

Trusted by the families and

clinicians who know care best

Trusted by the families and

clinicians who know care best

Trusted by the families and

clinicians who know care best

Hear from the mothers, providers, and health plans choosing Phia to transform postpartum care.

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“
“Phia caught my postpartum anxiety before I even had words for it. My care team checked in within hours, not weeks. I never felt like I was recovering alone.”
Maya R.,
Phia member, first-time mom
“
“The guesswork is gone. Our patients leave the hospital with a plan, a team, and someone watching over them at home. That used to be impossible to promise.”
Dr. Elena Torres,
OB-GYN, partner practice
“
“We had amazing emotional support after a difficult delivery. Phia was the difference between coping and actually recovering.”
Han,
Phia member
“
“Phia lets us control claims costs while giving members access to specialists they wouldn’t otherwise have coverage for through the plan.”
Agata Kowalski,
Head of Partnerships, regional health plan
“
“As head of benefits, I couldn’t have predicted how much our teams would come to rely on Phia — from second opinions to newborn care 101.”
Debbie W.,
Director of Benefits

“
“Phia caught my postpartum anxiety before I even had words for it. My care team checked in within hours, not weeks. I never felt like I was recovering alone.”
Maya R.,
Phia member, first-time mom
“
“The guesswork is gone. Our patients leave the hospital with a plan, a team, and someone watching over them at home. That used to be impossible to promise.”
Dr. Elena Torres,
OB-GYN, partner practice
“
“We had amazing emotional support after a difficult delivery. Phia was the difference between coping and actually recovering.”
Han,
Phia member
“
“Phia lets us control claims costs while giving members access to specialists they wouldn’t otherwise have coverage for through the plan.”
Agata Kowalski,
Head of Partnerships, regional health plan
“
“As head of benefits, I couldn’t have predicted how much our teams would come to rely on Phia — from second opinions to newborn care 101.”
Debbie W.,
Director of Benefits

Who we serve

One care team, three ways in.

Support for providers, measurable results for health plans, and care for patients — from one licensed perinatal group.

For Providers

Refer patients and extend your care team without adding headcount.

For Providers

Refer patients and extend your care team without adding headcount.

For Health Plans

Close gaps in maternal care and see outcomes you can measure.

For Health Plans

Close gaps in maternal care and see outcomes you can measure.

For Patients

Personal support at every step, from pregnancy through postpartum.

For Patients

Personal support at every step, from pregnancy through postpartum.

Let’s talk about your members.

A 30-minute capabilities briefing walks through the care model, how a partnership operates in practice, and a population-specific impact estimate built on your gap data.

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