For patients, nothing out of pocket in most cases, Phia bills your health plan like any other medical practice, and we verify your coverage before care begins. No subscription, no app fee.

How do I sign up for Phia?

Through a referral from your OB or your health plan. If you've gotten a text or call from us, that's why. Not referred yet? Tell us who your doctor or plan is and we'll take it from there.

💙 Starting November 1, Phia will donate $9.50 for every new paid membership to March of Dimes. Learn more

Meet Phia AI

From questions to care, all in one place

Q: Is Phia a real medical practice?

Yes. Phia is a licensed Pennsylvania medical group, our nurses, therapists, lactation consultants, and dietitians are licensed clinicians, and every visit is a documented medical encounter. AI helps our team pay attention; it never replaces them.

Q: Does Phia replace my OB?

No, and it's designed not to. Your OB remains your medical home. Phia covers the stretches between your visits and sends your OB a summary of everything we do.

Q: How do referrals work for practices and health plans?

Fax, EHR, or a secure link for practices, no new software. Health plan care management teams can refer members directly. Every referral gets same-day outreach and a clinical summary back to the referring provider. Contact us to set up a referral pathway.

From questions to
care, all in one place

Questions, symptoms, reminders — text Phia anytime. A clinician steps in when it matters.

Text Phia anything…

Phia Care Agent

$19/mo · Dedicated nurses · Unlimited specialist care

How it works

One agent, on the number you already have. It remembers your texts, your screenings, and what's still open. It sets reminders, books visits, and gets you ready for your OB. If something feels off, it brings a nurse into the thread. A clinician still decides.

Meet your agent

Not a doctor. Not an app.

A text thread with a real care team.

Your care navigator

Finds the right provider, resource, or next step—and helps you get there.

Your appointment wrangler

Books, reschedules, and keeps referrals moving until you’re actually connected.

The one who remembers

Keeps track of what changed, what’s due, and everything you meant to follow up on.

Your check-in partner

Follows up on symptoms, mood, feeding, recovery, and anything else you mentioned.

Your benefits guide

Helps find covered care, transportation, food support, supplies, and other resources.

Your connection to care

Brings a nurse, therapist, lactation consultant, or specialist into the conversation when needed.

Expert support

Expert help. One text away.
From feeding questions to how you’re feeling, Phia helps you get support without starting over. Your care team can join the conversation with the context you’ve already shared.

Care network

One agent. Connected to a whole network of care.
Phia brings trusted providers and health services into your corner—coordinating referrals and following through. Wherever you are, whenever you need support.

Join the Phia Network

Common questions

Is Phia a real medical practice?

Yes. Phia is a licensed Pennsylvania medical group — our nurses, therapists, lactation consultants, and dietitians are licensed clinicians, and every visit is a documented medical encounter. AI helps our team pay attention; it never replaces them.

What does it cost?

If your OB refers you, or your plan covers it, you pay nothing. We bill the plan like any other medical practice, and we check coverage before care starts. If you sign up on your own, it’s $19/mo. Nothing to download, and no app fee either way.

How do I sign up?

You can start yourself, or your OB or plan can send you. If you’ve already gotten a text or call from us, that’s why. Sign up on your own is $19/mo.

Does Phia replace my OB?

No — and it's designed not to. Your OB remains your medical home. Phia covers the stretches between your visits and sends your OB a summary of everything we do.

Is the AI making medical decisions?

No. Phia's agents watch for risk, schedule outreach, and coordinate care — licensed clinicians make every clinical decision. When something needs judgment, it goes to a human, same day.

Is my information private?

Yes. Phia is a HIPAA-covered medical provider. Your records are encrypted, shared only with your consent and your care team, and never sold or used to train public AI models.

How do referrals work for practices and health plans?

Fax, EHR, or a secure link for practices — no new software. Health plan care management teams can refer members directly. Every referral gets same-day outreach and a clinical summary back to the referring provider. Contact us to set up a referral pathway.

Is Phia a real medical practice?

What does it cost?

How do I sign up?

You can start yourself, or your OB or plan can send you. If you’ve already gotten a text or call from us, that’s why. Sign up on your own is $19/mo.

Does Phia replace my OB?

No — and it's designed not to. Your OB remains your medical home. Phia covers the stretches between your visits and sends your OB a summary of everything we do.

Is the AI making medical decisions?

No. Phia's agents watch for risk, schedule outreach, and coordinate care — licensed clinicians make every clinical decision. When something needs judgment, it goes to a human, same day.

Is my information private?

Yes. Phia is a HIPAA-covered medical provider. Your records are encrypted, shared only with your consent and your care team, and never sold or used to train public AI models.

Can I customise the platform to match my workflows?

Trusted by families

“Exactly what I was looking for"

Phia caught my postpartum anxiety before I even had words for it. My care team checked in within hours, not weeks. I never felt like I was recovering alone.

Maya B.

Phia patient

“I never knew this existed”

We had amazing emotional support after a difficult delivery. Phia was the difference between coping and actually recovering.

Alyssia F.

Phia patient

“So easy, and time saving"

I had such a great experience with Phia providers. It saved so many in-person trips.

Jennifer D.

Phia patient

Trusted by families

“Exactly what I was looking for"

Phia caught my postpartum anxiety before I even had words for it. My care team checked in within hours, not weeks. I never felt like I was recovering alone.

Maya B.

Phia patient

“I never knew this existed”

We had amazing emotional support after a difficult delivery. Phia was the difference between coping and actually recovering.

Alyssia F.

Phia patient

“So easy, and time saving"

I had such a great experience with Phia providers. It saved so many in-person trips.

Jennifer D.

Phia patient

Trusted by families

“Exactly what I was looking for"

Phia caught my postpartum anxiety before I even had words for it. My care team checked in within hours, not weeks. I never felt like I was recovering alone.

Maya B.

Phia patient

“I never knew this existed”

We had amazing emotional support after a difficult delivery. Phia was the difference between coping and actually recovering.

Alyssia F.

Phia patient

“So easy, and time saving"

I had such a great experience with Phia providers. It saved so many in-person trips.

Jennifer D.

Phia patient

We don’t care if it’s 3am. We’re ready to help.

Text Phia.

Ready to refer a patient?

Submit a referral today.

Refer a patient

Ready to refer a patient?

Submit a referral today.

Refer a patient

One agent, on the number you already have. It remembers your texts, your screenings, and what's still open. It sets reminders, books visits, and gets you ready for your OB. If something feels off, it brings a nurse into the thread. A clinician still decides.

Not a doctor. Not an app.

Not a doctor. Not an app.

A text thread with a real care team.

A text thread with a real care team.

Expert help. One text away.From feeding questions to how you’re feeling, Phia helps you get support without starting over. Your care team can join the conversation with the context you’ve already shared.

One agent. Connected to a whole network of care. Phia brings trusted providers and health services into your corner—coordinating referrals and following through. Wherever you are, whenever you need support.

Common questions

Trusted by families

Trusted by families

Trusted by families

We don’t care if it’s 3am. We’re ready to help.

Ready to refer a patient?

Submit a referral today.

Ready to refer a patient?

Submit a referral today.

Expert help. One text away.
From feeding questions to how you’re feeling, Phia helps you get support without starting over. Your care team can join the conversation with the context you’ve already shared.

One agent. Connected to a whole network of care.
Phia brings trusted providers and health services into your corner—coordinating referrals and following through. Wherever you are, whenever you need support.