Complete maternity support.
Designed to cost less.

Phia gives your employees a personal maternity care agent, with nurses and on-demand providers in the same text thread and a specialist network behind it. Agent-led care helps you manage healthcare costs while your team gets real support through pregnancy and postpartum.

For employers

One text for every question. A clinician when it matters.

Between visits, employees are left to work out whether a concern needs reassurance, a specialist, an urgent appointment or the ER. Phia’s agent checks in, collects information, runs screenings and coordinates care. Nurses and providers step in when their expertise is needed, from pregnancy through 12 months postpartum.

Maternity costs keep rising. Support is still scattered.

See how Phia closes the gap

The problem

Care is scattered across visits and benefits.

Employees navigate maternity care across disconnected appointments, benefits and providers. Getting help can mean phone calls, scheduling delays and explaining their situation again and again.

The solution

One text thread for all of it.

Phia’s agent answers routine questions, sends reminders and coordinates next steps. Nurses and on-demand providers join the same conversation when a concern needs a clinician.

The Phia edge

Benefits only pay off when people use them.

Texting takes less effort than a portal or a phone tree. The agent starts the follow-up, so care moves forward without employees having to chase it.

The problem

Care is scattered across visits and benefits.

Employees navigate maternity care across disconnected appointments, benefits and providers. Getting help can mean phone calls, scheduling delays and explaining their situation again and again.

The solution

One text thread for all of it.

Phia’s agent answers routine questions, sends reminders and coordinates next steps. Nurses and on-demand providers join the same conversation when a concern needs a clinician.

The Phia edge

Benefits only pay off when people use them.

Texting takes less effort than a portal or a phone tree. The agent starts the follow-up, so care moves forward without employees having to chase it.

Who we work with

One benefit, however you buy.

Fully insured

Setup

Runs alongside your current plan. No carrier change.

Employees

Maternity support by text, day or night.

Value

A benefit people use, without redesigning your plan.

Talk to our team

Self-insured

Setup

Sponsor Phia directly for your covered employees.

Employees

Nurses and providers in the same thread.

Value

Designed to help reduce avoidable ER visits your plan pays for.

Talk to our team

Brokers

Setup

Add Phia to the benefits you bring clients.

Employees

One text to start. No app to download.

Value

A maternity benefit your clients’ teams will use.

Talk to our team

Comprehensive maternity support, delivered more efficiently.

Agent-led care

Routine guidance and coordination handled by the agent, so clinicians focus where they matter.

Help reduce avoidable ER visits

Fast guidance on where to go and how quickly, designed to cut unnecessary emergency care.

Nurses and providers by text

Focused consultations in the same thread, with no new app or phone call.

A connected specialist network

Mental health, lactation, pelvic floor, nutrition and more, with follow-up until she is seen.

Simple to offer

One partner and one entry point for employees: a text.

Prompt escalation

When symptoms point to an emergency, Phia says so and helps her get there.

Agent-led care

Routine guidance and coordination handled by the agent, so clinicians focus where they matter.

Help reduce avoidable ER visits

Fast guidance on where to go and how quickly, designed to cut unnecessary emergency care.

Nurses and providers by text

Focused consultations in the same thread, with no new app or phone call.

A connected specialist network

Mental health, lactation, pelvic floor, nutrition and more, with follow-up until she is seen.

Simple to offer

One partner and one entry point for employees: a text.

Prompt escalation

When symptoms point to an emergency, Phia says so and helps her get there.

Early results

Early proof it works.

Phia program data from Pennsylvania Medicaid members, the population care programs often struggle to reach.

Phia program data from Pennsylvania Medicaid members, the population care programs often struggle to reach.

56%

56%

Of referred members enroll in Phia

Of referred members enroll in Phia

70%

Of likely ER or triage visits resolved by text

86%

86%

Of behavioral health referrals confirmed served by the receiving program

Of behavioral health referrals confirmed served by the receiving program

56%

Of referred members enroll in Phia

70%

Of likely ER or triage visits resolved by text

86%

Of behavioral health referrals confirmed served by the receiving program

Phia program data, Pennsylvania Medicaid members, 2026. Individual results vary.

Phia program data, Pennsylvania Medicaid members, 2026. Individual results vary.

What’s included

Here is what a sponsorship covers, and what depends on an employee’s own insurance.

01

Consultations in the thread

Nurses and on-demand providers answer questions, give next steps, and decide whether a visit or ongoing treatment is needed.

02

Ongoing care through partners

Network partners deliver ongoing treatment. Coverage depends on the employee’s insurance or separate arrangements.

03

Follow-through on every referral

Phia finds the right resource, makes the connection and checks that care was received.

04

Care that travels with her

If sponsorship ends, she keeps her account, history and care plan. Continued services depend on her next coverage or membership.

Talk to our team

Clear about what is included.

Clear about what is included.

Bring Phia to your team.

Tell us about your workforce and we’ll walk you through how sponsoring Phia works.

Talk to our team

What’s included

Bring Phia to your team.

Tell us about your workforce and we’ll walk you through how sponsoring Phia works.

Talk to our team

What’s included