
Getting Started
Phia partners with organizations, health plans, systems and providers to deliver world-class virtual care programs with an integrated, human-centric approach.
Clear answers about Phia’s AI-supported care model, how it works, and the value it delivers for patients, providers, and payors.
Is this just a chatbot or do I talk to real people?
You talk to real, licensed maternal health professionals—nurses, OBs, lactation consultants, therapists, and more. Behind the scenes, we use smart technology to help your care team spot patterns and flag concerns early. But every message, every recommendation, every care decision comes from an actual person who knows your story.
What happens if I need urgent help?
If you're experiencing signs of a serious complication—heavy bleeding, severe headaches, chest pain, thoughts of harming yourself—your care team can connect you to a provider for same-day telehealth, covered by insurance. For life-threatening emergencies, always call 911.
How is this different from my OB?
Your OB is essential for prenatal visits, delivery, and postpartum checkups. Phia fills the gaps between those appointments—answering questions at 2am, tracking your recovery daily, and connecting you to specialists like lactation consultants and therapists. We share important updates with your OB so they know what's happening between visits.
What data sources does the AI use?
It analyzes structured inputs (BP readings, vitals, intake forms) and unstructured signals (symptom descriptions in chat/journal), then applies decay and trajectory detection to weight recent symptoms more heavily.
How is data privacy and HIPAA handled?
All data is encrypted, HIPAA-compliant, and never sold. The AI only processes information necessary for patient safety and care coordination.


