Ovia tracks your pregnancy. Phia watches over it.

Ovia is a popular free pregnancy tracker with weekly updates and handy tools. Phia is a licensed medical group you text, with a care team that acts when something looks wrong.

Key takeaway

Ovia is great for tracking and learning, with tools like a kick counter and contraction timer, plus health coaching when your employer or health plan offers it. Phia is care: every message is checked for warning signs, and a nurse steps in when it matters.

An answer, or a care team.

Ovia app

Who’s behind it

An app from Ovuline, a Labcorp company.

An app from Ovuline, a Labcorp company.

A warning sign

Symptom and food safety lookups you read yourself.

Symptom and food safety lookups you read yourself.

When it’s serious

You decide what to do next.

You decide what to do next.

After “call your doctor”

It’s up to you.

It’s up to you.

Referrals

Articles and resources.

Articles and resources.

Your privacy

A consumer app. Its App Store listing says some data may be used to track you across other companies’ apps.

A consumer app. Its App Store listing says some data may be used to track you across other companies’ apps.

Phia

Who’s behind it

A licensed medical group in Pennsylvania and Delaware.

A licensed medical group in Pennsylvania and Delaware.

A warning sign

Checked against clinician-approved warning signs, and a nurse is alerted.

Checked against clinician-approved warning signs, and a nurse is alerted.

When it’s serious

A nurse steps in, day or night.

A nurse steps in, day or night.

After “call your doctor”

Phia checks back within 1 to 2 hours to make sure you got care.

Phia checks back within 1 to 2 hours to make sure you got care.

Referrals

Phia makes the connection and confirms you were seen.

Phia makes the connection and confirms you were seen.

Your privacy

Kept as a medical record, protected under HIPAA.

Kept as a medical record, protected under HIPAA.

Based on publicly available information as of October 2026. Ovia is a trademark of Ovuline, Inc. Phia is not affiliated with Ovia or Labcorp.

Same words. A different answer.

Ask both about a headache at 34 weeks. One gives you good information. The other gets you care.

Ovia app

I’ve had a headache since this morning.

Headaches in pregnancy: what’s normal, and when to call your doctor.

Read the article

Helpful reading. Then it’s on you.

A tracker can show you good information about headaches. Deciding what to do next, and doing it, is up to you.

Phia, with your record

34 weeks pregnant

High blood pressure last week

I’ve had a headache since this morning.

With your reading last week, I want to check this now. Can you take your blood pressure?

Care team alerted

Phia acts on it.

Phia links the headache to last week’s blood pressure, asks for a reading, tells you to call your doctor today and lets your care team know.

Ovia app

I’ve had a headache since this morning.

Headaches in pregnancy: what’s normal, and when to call your doctor.

Read the article

Helpful reading. Then it’s on you.

A tracker can show you good information about headaches. Deciding what to do next, and doing it, is up to you.

Phia, with your record

34 weeks pregnant

High blood pressure last week

I’ve had a headache since this morning.

With your reading last week, I want to check this now. Can you take your blood pressure?

Care team alerted

Phia acts on it.

Phia links the headache to last week’s blood pressure, asks for a reading, tells you to call your doctor today and lets your care team know.

An example of how each one responds.

Phia nurse wearing a headset
Phia nurse wearing a headset

Phia answers first. A nurse steps in.

When it matters, a maternity nurse joins your thread. Day or night.

HIPAA

Compliant

Phia Health · Licensed in PA and DE

HIPAA compliant

Protected like a medical record.

General AI apps aren’t covered by HIPAA. Phia is a licensed medical group, so every message is part of your medical record and protected under HIPAA.

HIPAA compliant

Health information is stored, accessed and shared under HIPAA rules.

Clinical records, not app data

Conversations are kept as medical records by a licensed medical group.

Real clinicians behind it

Nurses and providers licensed in Pennsylvania and Delaware take over when something needs a person.

Who each is best for.

Ovia app

Tracking your cycle, your pregnancy week by week and your baby’s milestones, for free.

Phia

Pregnant and postpartum moms in Pennsylvania and Delaware who want a care team that acts when something looks wrong.

The bottom line

Many moms use both. Keep Ovia for tracking. Text Phia when something feels off and you want a care team on it.

Common questions.

Is Ovia free?

The Ovia app is free to download. Some premium tools and health coaching come through employers or health plans that offer Ovia.

Does Ovia have nurses or doctors?

Its App Store listing describes health coaching for people who get Ovia through an employer or health plan. It does not describe a medical group that treats you. Phia is a licensed medical group in Pennsylvania and Delaware.

Can I use Ovia and Phia together?

Yes. Phia works by text, so there’s nothing to install, and it doesn’t replace the apps you already like.

Sources: Ovia Cycle & Pregnancy Tracker, Apple App Store listing, accessed October 2026. FemTech Insider, “Labcorp acquires Ovia Health.”

Start with one text.

Available in Pennsylvania and Delaware, in any language. Phia is not an emergency service. If you need help now, call 911.