Text-first maternity care, compared.
Most maternity benefits start with an app. Phia starts with a text, and a licensed care team that follows through.
Two ways to support a pregnancy.
App-based maternity benefits
Getting started
Who reaches out
Clinical care
Referrals
Delivery
Phia
Getting started
Who reaches out
Clinical care
Referrals
Delivery
Comparison reflects common features of app-based maternity benefits, not any specific company.
Phia answers first. A nurse steps in.
When it matters, a maternity nurse joins your thread. Day or night.
The cost of waiting
What a missed signal costs.
Pregnancy complications are some of the most expensive claims an employer plan pays for. These are published national figures, not Phia estimates.
NICU stay
$71,158
Average spent per NICU admission by employer-sponsored health plans.
Health Care Cost Institute, 2021 data
Preeclampsia and early delivery
$282,570
First-year care for a baby born before 28 weeks. Born at full term, it is $6,013.
Stevens et al., AJOG, 2017
Untreated maternal mental health
$32,000
Per mother and child, from pregnancy to age five, including lost productivity at work.
Mathematica, 2019
How Phia gets there first
Most of these costs start as a symptom that waits for the next appointment. Phia is there in between.
01
Watches between visits
Regular check-ins by text, watching 180+ risks, from preeclampsia warning signs to changes in mood.
02
Flags it fast
When a message points to risk, a nurse or provider picks it up. The median wait is 16 minutes.
03
Gets her to the right care
Phia books the visit or referral and confirms she was seen, instead of handing her a list.
Caught between visits.
16 min
Median time for a clinician to pick up a flagged concern
18%
Of messages arrive after hours, when offices are closed
